The project for the Miozzi multibrand boutique aimed to create a fascinating and bright architectural space that communicates with the city through large windows, which allow the interior layout and activities to dialogue with the outside: the entire store becomes a show- window.
The space is developed on three distinct levels, each of which has a basic neutral color that becomes lighter as you go up, following the customer journey and where the more pronounced materiality of the surfaces becomes more essential and rarefied as you go up from floor to floor. The great richness of the selected materials acts as a background for the displayed product.